There is no doubt that effective communication between all stakeholders in a business is key to building success. There are many ways in which this communication can be done but if you require a one to many method, radio broadcasting provides a proven and effective method.

Broadcasting used to be restricted to radio and TV stations but digital delivery via the web to a wide range of devices makes broadcasting viable for businesses of all sizes.

Common scenarios where broadcasting can be effective include:

• Live broadcasts of key meetings or events.
• Training (live or pre-recorded).
• Shareholder or board meetings.
• Public relations.
• Motivational messaging.

Why Audio?

You may wonder why you would opt to use audio for any of these when video broadcasting and uploading is just as simple?

The reason many organisations choose audio broadcasting for their messaging is simple. It is much easier and cheaper to create high quality audio content than it is to produce high quality video content.

The other main reason is arguably more important, audio content can be consumed whilst undertaking other tasks, video can not!

The main advantages of audio broadcasting and production are:

• Lower overall cost of production.
• Higher quality end product achieved.
• Shallow learning curve.
• Fast turn around time.
• Lower skill levels needed by production staff.
• No image issues (safeguarding)
• Content can be consumed whilst undertaken other tasks (working in shop, driving van etc).
• More focused content.

That is why many companies are turning to audio production as part of their corporate communications strategy.

How we can help

With decades of experience in radio and audio production technology, we can help you find the right level of equipment to rapidly produce high quality content with a shallow learning curve. You do not need to spend thousands on audio equipment but selecting the right equipment will mean that you can produce professional results quickly and with only a few basic skills.

Services we can offer include:

• Pre-built production studio packages and installation service.
• Professional software used throughout the radio industry.
• Audio distribution as live 'streamed' broadcasts or pre-recorded podcasts.
• Website, mobile apps and even Alexa skills to help get your message to the people you want!